Post by ivykhan885 on Mar 7, 2024 3:23:45 GMT -6
Google recently announced that it will change the way it collects user segmentation data through cookies. No more individual data transferred to third parties and radical changes in ad management. Let's see together what this means in terms of opportunities and changes for companies! To guarantee maximum performance for your campaigns , rely on Ediscom Database building solutions! To learn more, please click here ! Google and user data management Share on Facebook Share on LinkedIn REQUEST INFO ON DATABASE BUILDING! The big G recently stated that third-party cookies will be the subject of a substantial reform regarding the activities of the browser and its users. In fact, as part of the Mountain View giant's "privacy sandbox" program, major changes are being prepared regarding the use of data. Following Apple's Safari and Mozilla Foundation's Firefox which introduced third-party cookie blocking several years ago , Chrome will then begin to severely limit the information that third-party companies can collect from users' browsing. Although it is a big change that can scare those involved in online advertising, especially because it involves a centralization of decision-making power , Google seems to have the solution ready. Big news on Chrome The first important fact to point out is that these changes will not affect apps, but only the Chrome browser. If you work with ads on the web, it's time to get your notebook out. Google's plan.
is to use an artificial intelligence system that does not collect the individual's data, but rather learns from their activities , such as their browsing history, and places them in groups divided by interest. While we have not yet stated precisely how these groups will be structured, we know that they will include thousands of people with similar interests . Companies will be able to direct their ads to these interest groups Australia Telegram Number Data onger aimed at the individual, but at thousands of people carefully selected based on their browsing habits. For example, if a user shows himself to be a fan of quality coffee, he will be included in a target group suitable for receiving that advertising. No more information about the individual and all his tastes and inclinations. Will the role of ads on the web change? Google's plan is to strive for greater privacy protection. Among the benefits of these changes there will be greater protection from fraudulent ads, a decrease in CAPTCH.
As that the user sees and new tools for measuring the effectiveness of advertising. The role of ads could therefore change in a technical sense, as they are no longer aimed at the individual, but their effectiveness, according to Google, will immediately be 95% of traditional ones . This is also a great simplification for those who work with web advertising. If Google collects the individual's data and organizes it into clusters of very specific interests, it carries out an important sorting and selection job that can make the target selection process quicker and more fluid. Dividing the billions of users who browse the internet into groups of a few thousand still constitutes a rather defined and potentially very effective target . We must then take into consideration how these changes bring a greater sense of protection and less frustration for the user. This may make you more inclined to pay attention to advertisements that are trustworthy and give less sense of being constantly monitored. Additionally, companies that work with apps will still be able to collect individual data and can continue to use data collected before these changes went into effect. In other words, a web that restores a sense of trust and security to the user is a return of image for the companies themselves that.
is to use an artificial intelligence system that does not collect the individual's data, but rather learns from their activities , such as their browsing history, and places them in groups divided by interest. While we have not yet stated precisely how these groups will be structured, we know that they will include thousands of people with similar interests . Companies will be able to direct their ads to these interest groups Australia Telegram Number Data onger aimed at the individual, but at thousands of people carefully selected based on their browsing habits. For example, if a user shows himself to be a fan of quality coffee, he will be included in a target group suitable for receiving that advertising. No more information about the individual and all his tastes and inclinations. Will the role of ads on the web change? Google's plan is to strive for greater privacy protection. Among the benefits of these changes there will be greater protection from fraudulent ads, a decrease in CAPTCH.
As that the user sees and new tools for measuring the effectiveness of advertising. The role of ads could therefore change in a technical sense, as they are no longer aimed at the individual, but their effectiveness, according to Google, will immediately be 95% of traditional ones . This is also a great simplification for those who work with web advertising. If Google collects the individual's data and organizes it into clusters of very specific interests, it carries out an important sorting and selection job that can make the target selection process quicker and more fluid. Dividing the billions of users who browse the internet into groups of a few thousand still constitutes a rather defined and potentially very effective target . We must then take into consideration how these changes bring a greater sense of protection and less frustration for the user. This may make you more inclined to pay attention to advertisements that are trustworthy and give less sense of being constantly monitored. Additionally, companies that work with apps will still be able to collect individual data and can continue to use data collected before these changes went into effect. In other words, a web that restores a sense of trust and security to the user is a return of image for the companies themselves that.