Post by account_disabled on Feb 25, 2024 3:35:59 GMT -6
SEO is like repair. You can start and you can't finish. To successfully promote an online store, you will have to work simultaneously on three components: technical part; content ; links Importantly! The brand has ceased to be keyfactor in search results. A well-optimized site of even a small company is able to overtake even venerable giants. Here is a real example of our implementationSEO strategies helped Fishmaster to bypass the largest chain of fishing supermarkets in issuing: How to beat your competitor in search results How to beat your competitor in search results Technical optimization For obvious reasons, we cannot tell about all the technical changes on the client's website.
But some processes apply to almost every site and will be useful if you have transferred the site to a new engine or domain, as well as completely updated the design. Configuring redirects is a must have If you had an old domain, configure 301 redirects to Business Owner Phone Numbers List new relevant pages. It is obvious that if the domain and URL structure did not change, then there is no need to configure the redirect. In our case, the client had two at his disposaldomain names. Since there was no reference mass for both, it was decided to leave the option fish-master.com.ua. Analysis of referral mass when moving to a new site The reference mass was missing in the domain Elaboration of the site structure and URL generation logic Positive changes can be traced by nesting links on the site. This is due to the lack of a large pool of requests for several intersections.
Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Filter optimization is one of the important stages of technical optimization of the store website Image Many neglect image optimization, and in vain. In the competition for a place in search results, every little thing can be decisive. On the new site of the fishing store, we implemented the webp format for images, and, of course, prescribed alt and title. During the technical optimization of the site, attention should be paid to the optimization of images The role of content in SEO promotion Rule #1 – look for experts . Modern algorithms of search engines value, first of all, the expertise of the context (you can learn more about this by getting acquainted withby the EAT principlein our article).
But some processes apply to almost every site and will be useful if you have transferred the site to a new engine or domain, as well as completely updated the design. Configuring redirects is a must have If you had an old domain, configure 301 redirects to Business Owner Phone Numbers List new relevant pages. It is obvious that if the domain and URL structure did not change, then there is no need to configure the redirect. In our case, the client had two at his disposaldomain names. Since there was no reference mass for both, it was decided to leave the option fish-master.com.ua. Analysis of referral mass when moving to a new site The reference mass was missing in the domain Elaboration of the site structure and URL generation logic Positive changes can be traced by nesting links on the site. This is due to the lack of a large pool of requests for several intersections.
Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Filter optimization is one of the important stages of technical optimization of the store website Image Many neglect image optimization, and in vain. In the competition for a place in search results, every little thing can be decisive. On the new site of the fishing store, we implemented the webp format for images, and, of course, prescribed alt and title. During the technical optimization of the site, attention should be paid to the optimization of images The role of content in SEO promotion Rule #1 – look for experts . Modern algorithms of search engines value, first of all, the expertise of the context (you can learn more about this by getting acquainted withby the EAT principlein our article).