Post by account_disabled on Feb 22, 2024 2:27:42 GMT -6
The area of communication and brand building Fear and selfishness. Fear because research shows that Generation Z representatives are terrified of what will happen in the future. War pandemic climate change are not just scares from the news headlines they are a very direct reality for many people This cannot but have an impact on marketing And here comes egoism in the positive sense of the word People think first and foremost about themselves They finally want to feel safe and cared for they want to experience at least a moment of relief to see that someone is thinking about them.
It is worth companies understanding this and instead of communicating in the style of look how great we are they should focus on saying see how good you can feel thanks to us Mateusz Marinas Experienced analyst strategist and trainer The three things I would pay attention to as a marketer in are interdisciplinarity automation and the use of technology in marketing Interdisciplinarity Business Owner Phone Numbers List Interdisciplinarity is primarily about expanding knowledge in the field of sales finance and technology which allows us to better understand the role of marketers in organizations and translate their daily activities into Increasing the measurability of advertising campaigns optimizing customer acquisition costs and designing solutions.
That increase the LTV of current customers are activities whose implementation often requires connecting dots from the previously mentioned areas Automation Automation This is a very strong trend that focuses on optimizing processes and repeatable activities By delegating simple repetitive and manual work such as reporting data export and import creating reports or document circulation to nocode tools marketers gain time and resources to focus on what is important The use of technology in marketing We should also not forget about the growing role of technology in marketing in the case of web analytics and GA adaptation we can mention serverside solutions that allow for improving.
It is worth companies understanding this and instead of communicating in the style of look how great we are they should focus on saying see how good you can feel thanks to us Mateusz Marinas Experienced analyst strategist and trainer The three things I would pay attention to as a marketer in are interdisciplinarity automation and the use of technology in marketing Interdisciplinarity Business Owner Phone Numbers List Interdisciplinarity is primarily about expanding knowledge in the field of sales finance and technology which allows us to better understand the role of marketers in organizations and translate their daily activities into Increasing the measurability of advertising campaigns optimizing customer acquisition costs and designing solutions.
That increase the LTV of current customers are activities whose implementation often requires connecting dots from the previously mentioned areas Automation Automation This is a very strong trend that focuses on optimizing processes and repeatable activities By delegating simple repetitive and manual work such as reporting data export and import creating reports or document circulation to nocode tools marketers gain time and resources to focus on what is important The use of technology in marketing We should also not forget about the growing role of technology in marketing in the case of web analytics and GA adaptation we can mention serverside solutions that allow for improving.